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Shaq’s Gluten-Free Vodka to Hit the Market in Early 2013


Four-time NBA champion Shaquille O’Neal has announced his next business venture: gluten-free and sugar-free vodka. 

The original post on the Sports Illustrated website said the vodka will be in competition with Sean “Diddy” Combs’ vodka line, Ciroc, which is also gluten-free.  Produced by Devotion Vodka, Luv Shaq will be coconut flavored and offered at a “more competitive price,” according to the founder of the company.  It’s has also been reported that Shaq will appear on the bottle wearing giant wings.

Get the rest of the scoop from Sports Illustrated.

To learn more about gluten-free alcoholic beverages, register for NFCA’s free webinar on January 22, 2013.

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