• 1 in 133 Americans have celiac.

• 2.2 million people across all races, ages and genders suffer from celiac.

• 97% of celiacs are undiagnosed or misdiagnosed.

• 9 years is the average time a person waits to be correctly diagnosed with celiac.

• 17% of celiac patients have an immediate family member who also suffers from celiac.

• 0 medical or pharmaceutical cures currently exist for celiac, underscoring the need for further research in the field.

• A 100% gluten-free diet—a complex, time-consuming and often expensive undertaking—is the only existing treatment for celiac today.

• A positive attitude, 100% of the time, helps celiacs create a gluten-free lifestyle for themselves and their affected family members.

• 500,000 new celiac diagnoses are expected to occur in the next 5 years -- thanks to efforts to raise public awareness of celiac.

• $5,000-$12,000 is the average cost of misdiagnosis (per person, per year) of celiac, not  including lost work time.