Feature article profiles rise of gluten-free products and the impact on celiac and gluten sensitive consumers.
The Nov. 27 edition of New York Times Magazine featured an extensive story on gluten-free food and the population it serves.
Contrary to its title, "Should We All Go Gluten-Free?" is more a chronicle of the gluten-free industry's rise than a fad-driven piece about the gluten-free diet. The article focuses on General Mills and its successful venture into gluten-free, with touching anecdotes of satisfied customers and quotes from top celiac disease researchers as further proof of the value that gluten-free products provide.
The article gathered immediate buzz in the celiac and gluten-free community, and nearly 150 people have commented on the piece.
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