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Tree of Life Customer Appreciation Weekend – Southwest Show


NFCA’s Beckee Moreland will present “The Gluten-Free Marketplace: Valuable Insights & Updates” exclusively for Tree of Life vendors and retailers during their 2011 Customer Appreciation Weekend Southwest Show.

Tree of Life Customer Appreciation Weekend - Southwest
Date: September 10-11, 2011

Location: Dallas, TX

Session Description:

Gluten-free products are increasing in numbers and variety daily as mainstream media attention and increasing awareness and cases of celiac disease and gluten sensitivity drive consumer demand. According to 2011 Packaged Facts, this market segment is projected to reach nearly $6 Billion by 2015, far exceeding previous market research expectations.

In “The Gluten-Free Marketplace: Valuable Insights & Updates”, Beckee Moreland, Director of Gluten-Free Industry Initiatives, for the National Foundation for Celiac Awareness will be discuss the most current information regarding FDA regulations, gluten-free labeling, and certification. The presentation will include current consumer and product trends as well as how to merchandise, use social marketing, and establish your store as a celiac and gluten-free resource center for your community. Beckee will also address recent medical developments in the area of celiac disease and gluten sensitivity as it continues to affect the ever-changing profile of the gluten-free consumer.

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Note: The National Foundation for Celiac Awareness (NFCA) provides information on gluten-free events as a service to the community. Please note that NFCA cannot assure the event participant or restaurant patron of the gluten-free practices or knowledge of the restaurants cited if they have not completed NFCA’s GREAT Kitchens program, which provides accredited gluten-free training to restaurants and other foodservice providers. Please call the venue directly to learn more about their preparation processes.

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